– What are the things you believe in as a company? To get to the heart of your story, ask yourself the following questions: To do that, you need to first know what your story is! Like these brands, it’s your job to carefully craft your story into your logo. To the right, we have Smart City Construction that looks trustworthy, stable, and like its buildings are cutting-edge – exactly how you’d want your city to be renovated.įinally, the colors, name and icon in River House gives us the comfortable, homey feeling that any real estate company would want you have before purchasing your first house. Moondust Art Studio conveys creativity and thinking outside of the box, which is the perfect headspace for artists. In this vein, consider who your business is meant to help before you move on to the next step. Likewise, a logo for a kids-oriented brand likely would fall flat with a dark, minimalistic logo design. So, before you start making your logo, you should have a clear understanding of your target audience.įor example, someone looking for a lawyer probably wouldn’t go to a firm that uses lots of bright colors and funky fonts. Your logo is meant to forge connections with your audience, but to do that, you need to have some idea of what your audience does and doesn’t like. Let’s say your investors are laid-back and your customers shy an intimidating suit won’t make people interact with you no matter how good you look.Īnalogy aside, as your logo is one of the first touchpoints that people will have with your brand, you’ll want to ensure that it resonates with the right people. You wouldn’t wear a tux to a pool party, just as you wouldn’t wear swim trunks to a wedding (and if you do, you probably won’t last long before you’re kicked out of either one).
That suit better be pressed and polished, but it also needs to appeal to the people at the party if you want to make a good first impression. Think of your logo as the suit you’ll be wearing to a cocktail party of investors, coworkers, and customers alike.
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